Balli Bisi is a cake boutique operating in Baku and making original-looking sweets. The boutique, which has been operating for some time, decided to rebrand to show the value placed on consumers and customers. At the initiative of Brandup Agency, we implemented a new visual branding project.
The task set
The main purpose of rebranding was to convey the presented quality visually and express the value. While the old style was more classic, the new style had to create a modern look and preserve the premium atmosphere.
The proposed solution was not only simple, but also delivered the expected premium atmosphere. Balli Bisi, the first letter of the inscription "B" in the form of a cream, gives an appetizing look to the descriptive text and creates additional conditions for the logo to be easily adapted to different scales.
An integral part of the logo can be used as a corporate pattern on some media. Given that the products are presented to consumers using a variety of packaging, the pattern set offers a tasteful approach to this operation.